People who are interested will need to visit the Blizzcon website and opt into a ticket drawing between July 13th - July 15th. Winners of the drawing will receive the opportunity to purchase a ticket to Blizzcon for $500USD. All proceeds from this will go to the children's hospital and along with the ticket you will also receive an exclusive dinner with Blizzard staff and executives, and also signed Blizzard artwork.
The official statement from Blizzard:
From July 13 through July 15, we'll be holding an online drawing to determine who can win an opportunity to purchase tickets to this event. A total of 200 tickets will be available for $500 USD each (limit two per person), and the proceeds will benefit the CHOC Children's Foundation. In appreciation of your donation, you'll receive:
*Dinner and an opportunity to converse with executives, artists, developers, community managers, and others from Blizzard Entertainment
* A signed print featuring Blizzard Entertainment artwork
* One BlizzCon 2010 ticket (a $150 USD value)
The BlizzCon 2010 benefit dinner will take place Thursday, October 21 from 6 p.m. to 10 p.m. at the Hilton Anaheim hotel. To opt in to the ticket drawing and view the official rules for this opportunity, visit the official BlizzCon website between July 13 and July 15.
Links
Blizzard.com - BlizzCon 2010