If you would like to change your name, here are the steps that are needed.
First, head over to the account management page, and click on "StarCraft 2". From there, look on the page for this:
If you were previously logged into the game when you accepted to change your name on the website, you will be logged out. When you log back in, you'll recieve this screen :
So, go out there and change your name! You can only do it once (they haven't added the option to pay for another), and start sending people messages to say "I was Virtue".
Links
battle.net - Blog post
battle.net - Account management