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StarCraft19 years agoGosu "GosuGamers" Gamers

New Sponsor for POS

[s]korea[/s]POS: Pirates of Space has found a new sponsor, Ego Systems Inc, with at least a one year commitment. Professional e-sports sponsoring slowly but surely has become a proven solid and commercially profitable tool for both publicity and marketing of companies and their products. It is a win-win arrangement where cyber athletes can find a living competing in their favorite games and companies can market their products to a target audience with a huge potential.

fflogo7.jpgStarcraft pro-game team P.O.S.(Pirates of Space) has signed a contract with » Ego Systems Inc. who will now provide sponsorship. This became official in contract on October 5 2004. Early November, it will be re-launched as a new team under a new name, EgoSys-POS. They will thus change their logo, uniforms, and homepage information. P.O.S has been going around without sponsorship, but finally found a firm foothold. Ego System Inc. has made a commitment to support the team's operational cost for at least one year.

The Ego Systems Inc. explained that the reason to support a professional gaming team is that this investment is to be advantages on their own business. With this new approach, it will help to build a good reputation for the company. Since other European multimedia manufacturers (competitors) are expanding their business on the gaming devices recently, sponsoring a professional gaming team is a very effective way to promote the products of Ego System Inc., and will help to spread a company's brand worldwide as well as in the domestic market.

Chess Lim, CEO of Ego Systems Inc. said, Among men in his teens and twenties, e-sport is getting popular as much as other offline sports. In case of IT companies, this co-marketing with gaming teams will be very effective on company brand image in the e-society. It surely will be the best investment.He also added, In Sponsoring P.O.S, we will make every single effort that helps a good reputation of the brand name EgoSys.Ego Systems Inc. was founded in 1998 by Chess Lim, the president who had been a popular Korean musician in the 90's. The company has developed computer audio interfaces and music recording devices and has an exclusive market position in Korea in this field as a manufacturer.

P.O.S was founded by Tae-Ki HA, a manager of P.O.S in 2002. There are 7 pro-gamers and 8 trainees in P.O.S, including South Korea JulyZerg, Sung-Jun Park, who ranked fifth in the Korea E-sports Association. Sung-Jun Park is without a doubt a top ranking player today that only promises more. He has won the recent iTV’s 7th Ranking Match and the 2004 Gillette Starcraft League, the biggest Starcraft league in the world.

Co-article by Argentina Entropy and South Korea eogsys-jik

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